Disney’s National Princess Week is more than merchandising

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Just because today is the last day of National Princess Week doesn’t mean your young daughters can’t continue to revel in the royal way of life. First, a little background. National Princess Week began last year as a partnership between The Walt Disney Co. and Target. The goal was to create a week when little … Continue reading "Disney’s National Princess Week is more than merchandising"
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Back-to-school shopping with Disney style

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It’s back-to-school time and, for some of us, that means the search is on for Disney-themed binders, backpacks, lunch boxes and more. The first stop for Disney fans likely is a Disney Store in their local mall or DisneyStore.com, where you can find the newest characters and school styles every summer and fall. This year, … Continue reading "Back-to-school shopping with Disney style"
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Julie Andrews, Target and Disney Announce First Annual National Princess Week

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Celebration will take place April 22-April 28, 2012 MINNEAPOLIS–(BUSINESS WIRE)–World renowned actress, singer and best-selling children’s author, Julie Andrews, in collaboration with Target and The Walt Disney Company, is announcing the creation and inaugural launch of National Princess Week beginning April 22, 2012. This unprecedented collaboration highlights Julie Andrews’ longtime dedication to nurturing every child’s … Continue reading "Julie Andrews, Target and Disney Announce First Annual National Princess Week"
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