Tag: Show Your Disney Side

Each year, the Disney Parks launch a marketing campaign that is carried through in national advertising and in the parks. Last year, guests were invited to experience "Limited Time Magic" -- special offerings in the theme parks that were only available for a short period. Several years ago, it was the "Year of a Million Dreams," which actually was extended to a second year. That campaign empowered cast members to give visitors daily surprises that ran the gamut from simple to almost unbelievable, with the most coveted being an overnight stay in the Cinderella Castle Suite each day.