Tag: Disney Publishing

Disney’s marketing campaign for Marvel super heroes focuses on inclusiveness

Posted on by AllEars
Disney Consumer Products and Interactive Media (DCPI) has announced a new campaign designed to appeal to all types of buyers: “Marvel Heroes Come in All Sizes.” Of course, from a business standpoint, this kind of marketing strategy is important to appeal to a wide range of consumers for the variety of cool Marvel products in … Continue reading "Disney’s marketing campaign for Marvel super heroes focuses on inclusiveness"
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San Diego Comic-Con 2016: Star Wars Publishing, D23, and the rest.

Posted on by Jeanine Yamanaka
Although Star Wars didn’t have any big presentations as they did last year, for “Force Awakens,” they still had some presence as Star Wars Publishing held their yearly panel on upcoming publications. For introducing younglings to the Star Wars characters and canon, Katie Cook has illustrated a couple of alphabet/poem/picture books. For the slightly older … Continue reading "San Diego Comic-Con 2016: Star Wars Publishing, D23, and the rest."
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Disney Publishing launches digital education apps for young children

Posted on by AllEars
When my children were younger they were big fans of Disney Publishing’s storybook apps. These apps allow young readers to be immersed in popular Disney stories — and practice reading — because of the many interactive features. Now, it appears that Disney Publishing is building on its success by introducing Disney Imagicademy, a new technology-driven … Continue reading "Disney Publishing launches digital education apps for young children"
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Disney Consumer Products Takes Fans from Sketch to Shelf at D23 Expo

Posted on by AllEars
Disney Consumer Products (DCP) will give Disney's most loyal fans an up-close look at an extensive collection of interactive experiences and merchandise that celebrate Disney, Marvel and Star Wars timeless characters during the biannual D23 Expo, the ultimate Disney fan event. Held at the Anaheim Convention Center from Aug. 9-11, 2013, Disney fans will have the chance to follow their favorite products from "sketch to shelf" and learn how Disney Consumer Products extends storytelling from character and content extension to product development through featured discussions, art and sculptures and final product displays.
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Disney Worldwide Publishing, Lilly Diabetes expand global collaboration

Posted on by AllEars
Disney Publishing Worldwide has announced it is expanding its outreach to children with type 1 diabetes through a series of custom books that have been co-created with Lilly Diabetes, a subsidiary of pharmaceutical firm Eli Lilly & Co. The books, which debuted in 2011, are being translated and made available in 18 countries through doctors’ … Continue reading "Disney Worldwide Publishing, Lilly Diabetes expand global collaboration"
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