Popular Cruise Line Announces Annual Pass for 2026 — And the Price Tag Is ROUGH

By David Goodkind
Posted on Posted on January 22, 2025

Virgin Voyages announced a new annual pass coming to its cruise line next year, and the prices are hard to swallow.

The Disney Cruise Line can be expensive as is, but one of its competitors is making waves with a new offering featuring a price that would even shock the wealthiest sailors.

Virgin Voyages recently announced the availability of its 2026 Annual Pass and you may want to sit down before reading how much it costs.

The new pass gives users year-round access to any ship in its fleet for a whopping $199,000.

That’s right — if you want unlimited Virgin Voyages access as well as a one-week stay on Necker Island (Richard Branson’s private island) in the British Birgin Islands, you’ll need to shell out six figures. The 2025 annual pass currently costs $120,000 and lets you and a guest “swap on-land living expenses for up to 365 days of sailing any of our epic itineraries — in Europe, the Mediterranean, Caribbean, and anywhere our ships venture.”

Virgin Voyages is owned by Virgin Group which was founded by Branson.

The 2026 annual pass includes all of the following:

• Moët champagne delivery
• A Yellow Leaf Hammock
• Birthday upgrade to a RockStar Quarters suite
• $10,000 shopping credit for High Street shops
• Up to 10 cabana reservations per year at the Beach Club in Bimini
• Personalized RockStar Robes
• Four privately hosted Shore Things
• A one-week stay on Necker Island
• Roundtrip business-class flights and ferry transfers from the continental United States to Necker Island
• Access to sail aboard the new Brilliant Lady ship, which debuts in May 2026

Of note, you must book by March 31st, 2026 and passes will be available on a first-come, first-serve basis. Passes are then valid for one year beginning January 1st, February 1st, March 1st, or April 1st, 2026 based on your start date.

For more cruising updates, stay tuned right here at AllEars for all the latest!

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Would you splurge on a cruise annual pass? Share your thoughts in the comments below!