WARNING: Being a Disney Fan Is About To Get MORE Expensive

Luxury Premier Passes. Expanding Deluxe Resorts. New cruise ships. The trend is clear: The Walt Disney Company is betting on big spending. While each of these new offerings has a clear ceiling — there are only so many people willing to spend $400 to skip the lines — it seems like Disney isn’t afraid to advertise a high price tag.

But what does that mean for the rest of us? In an era of price increases and mega park expansions, being a Disney fan is not cheap. What does Disney have to say about the future of guest spending?

On November 14th, Disney hosted its fourth-quarter earnings call. The overall message was positive: CEO Bob Iger called it a “pivotal and successful year for The Walt Disney Company,” explaining that Q4 saw wins in the streaming and Experiences divisions.

Revenues increased 6% for Q4 to $22.6 billion, and Disney’s wins were partly thanks to price increases in several key areas. One of the key takeaways from Disney’s Q&A portion of the earnings call revealed that Disney+ hopes to move its subscribers to the advertising tier.

ALERT! New Disney+ Price Increase Takes Effect

That’s right — Disney wants more people paying LESS for Disney+. The recent Disney+ price increases were designed to move people to the lower-priced ad tier.

Disney noted in its Q4 earnings report that its improvement in Disney+ operating results was due (in part) to subscription revenue growth, thanks to increases in retail pricing and subscriber growth. Disney also saw an increase in advertising revenue due to higher impressions, which could be why the company wants to push more people to the advertising tier. 

With 2025 right around the corner, Disney is expecting to lose some subscribers in the new year. In fact, Disney predicts “Modest decline in Q1 Disney+ Core subscribers versus Q4,” which could contribute to potential Disney+ price increases to offset that loss in subscribers. We’ll be sure to keep our eyes out for any news regarding further price hikes.

OK, so what about the Disney Experiences division, a.k.a. the Disney parks and resorts? Well, Disney is hopeful about the future, but according to Hugh Johnston, Disney’s Senior Executive Vice President and Chief Financial Officer, Disney’s financial predictions are modeled based on increased pricing — and increased capacity. Translation: more Disney park price increases are likely coming next year. 

In Q4 alone, Disney saw an increase in operating income at the domestic parks. That increase was partly thanks to growing guest spending and higher costs “primarily due to inflation.” Looking ahead, Disney predicts that in 2026, the company will see further operating income growth in the Experiences division.

Iger concluded the earnings report, saying, “We are confident in the long-term prospects for the business and believe we are well positioned for growth.” Disney’s message of growth is taking many factors into account, but it seems clear that consumers are expected to pay more going forward. Of course, only time will tell, but based on the price increase trends we’ve seen lately, it seems like Disney is not afraid of raising prices.

In the meantime, we’re always on the lookout for the latest Disney news, so stay tuned for more.

Disney+ Is Getting a HUGE Change Next Month

Are you willing to pay less for Disney+ if it means watching more ads? Let us know in the comments!