Acquiring Rapid Rewards Points has never been so easy.

Southwest Airlines just reached the vaunted 1 million followers plateau on Instagram. In celebration and recognition of that achievement, the company is giving away 1 million of their Rapid Rewards points that can be used to travel anywhere Southwest flies, including Disney World!
To win a million Rapid Rewards points, you have to follow three single steps:
- Follow @southwestair on Instagram.
- Like Southwest’s Instagram post announcing the sweepstakes, published on July 1st.
- Leave a comment on the post tagging a friend and using the hashtags #OneMillionSWA and #Sweepstakes.
From there, Southwest will randomly select a winner, and contact them via direct message from the @southwestair account on July 16th. In addition to the grand prize, the company will also award five second-place winners $500 Southwest gift cards.

The grand prize does not include “taxes, fees, and other government/airport charges of at least $5.60 per one-way flight.” The sweepstakes is open to legal residents of the United States (excluding Alaska) who are at least eighteen years old and have valid email, Instagram, and Rapid Rewards accounts at the time of entry. Further rules and eligibility requirements can be found on Southwest’s website.

The Rapid Rewards program is Southwest’s equivalent of a frequent flyer program. Travelers The points system is based on ticket cost and members earn based on a four-tier fare scale multiplier and the cost of the ticket. In addition, points can also be purchased on their own, and earned on purchases made with a Rapid Rewards Credit Card, as well as those from Southwest’s partners. Participating partners include Southwest Hotels, Best Western Hotels, Choice Hotels, Hyatt, Marriott Bonvoy, MGM Rewards, 1-800 Flowers, Harry & David, NRG, e Rewards, and Emergency Assistance Plus.
Southwest Rapid Rewards members can redeem their points for flights through Southwest, gift cards, merchandise, hotel stays, rental cars, and “exclusive Cardmember experiences through the Southwest More Rewards program” according to the airline. Points can also be combined with other eligible forms of payment to purchase flights.

Additional Rapid Rewards benefits include unlimited reward seats, no blackout dates, and the points never expiring. The company touts that the points can be redeemed “for any seat, any time.”

Southwest is celebrating a massive social media milestone by giving away 1 million Rapid Rewards points — and five $500 gift cards — to six lucky winners who need to simply like and comment on the associated Instagram post. Stay tuned to AllEars for further news on travel industry promotions.
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If you won 1 million Southwest Rapid Rewards points, where would you go first? Let us know in the comments below.
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