A NEW Disney+ update is linking Disney’s streaming service and theme parks in an unprecedented way.
Since its launch in 2019, Disney has used Disney+ for theme park promotion in several ways, ranging from bringing characters from Marvel and Star Wars series into the parks to parks-focused documentaries like The Imagineering Story or Behind the Attraction, to whole Disney+ Day celebrations. However, we’ve noticed a new feature that takes things to another level.
Pixar Fest 2024, the Disneyland Resort’s massive celebration of all things Pixar, is running from April 26th through August 4th. In cross-promotion with the event, Disney has taken the surprising new step of adding a banner advertising the event’s top Pixar films on Disney+.
The landing page for each of the Emeryville-based animation studio’s theatrically released films features a small but prominent banner that reads simply “Disneyland Resort is celebrating Pixar Fest.”
The yellow text is featured on all of Pixar’s full films, ranging from the studio’s first feature-length, 1995’s Toy Story all the way to the studio’s most recent release, 2023’s Elemental.
The Pixar Fest banner on Disney+ ensure that anyone and everyone watching a Pixar film on Disney+ knows about the Disneyland event. Stay tuned to AllEars for more Pixar Fest news.
EVERYTHING You Need to Know About Disney’s NEW Festival — Pixar Fest!
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Have you noticed the Pixar Fest banner on Disney+? Let us know in the comments below.
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