As you might know, Disney has made some pretty big strategy shifts lately.
Last year, Disney CEO Bob Chapek announced a major restructure of the company model to focus more on the direct-to-consumer market. Now, as Disney+ continues to succeed, Disney Executive Chairman Bob Iger is commenting on the shift.
Iger was speaking while receiving an honorary Clio Award and commented on the new focus on streaming saying, “It all worked out and it worked out great,” according to The Hollywood Reporter.
Iger spoke on some of the challenges of the shift noting, “The move from, essentially, traditional forms of distribution — whether for movies or television shows, from linear channels, cable, and satellite — to Disney+ and Hulu and ESPN+ was a tremendous risk.”
That risk comes from developing the newer streaming technologies, especially on the accelerated timeline caused by the global health crisis. Iger said that partially due to the current climate, “People have gotten a lot more comfortable watching movies and television shows in their homes, particularly using new technology to do so.”
He summed up this trend by saying, “For the most part, that’s good for our business. And that’s certainly one example of disruption that was beginning, then hastened, and will probably be here to stay.”
If Iger’s thoughts are any indication, then Disney higher-ups may be happy with the performance of the company in the months following the strategy shift. As always, keep an eye on AllEars so you’re in the loop about all the Disney updates!
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