NEWS: New Orlando Tourism Campaign Targets Southern States

The tourism industry has taken a hit since March 2020.

But, the travel industry is looking to rebound, and Florida, a state that heavily relies on vacationers, is looking at new ways to promote the state going forward. Visit Orlando has begun their first full-scale advertising campaign since the beginning of the pandemic.

According to the Orlando Sentinel, Visit Orlando launched its new “Wonder Remains” campaign, targeting southern states. The campaign includes TV advertisements, social media, and digital ads that run in Georgia, the Carolinas, Texas, and five other states.

"Winning is not everything — but going to #Orlando is” – Vince Lombardi, probably #VisitOrlando #SuperBowl pic.twitter.com/GKCFV5Uqcw

— Visit Orlando ☀️ (@VisitOrlando) February 8, 2021

The first TV advertisement aired during the Super Bowl and will continue running through March, at which time the campaign may continue if it is successful. The commercial encourages travel to Florida with scenes from Disney World, Universal, SeaWorld, and other attractions in Orlando.

The campaign begins as the White House considers enforcing travel restrictions to Florida and other states that COVID-19 variant cases have been reported.

We’re keeping an eye out for the latest news that could impact your vacation so stay tuned!

NEWS: White House Considering Travel Restrictions Florida Due to COVID-19 Variant

Will you be traveling in 2021? Let us know in the comments!