The Shop Disney Parks app will be retired on May 31, 2019. After that date the shopDisney app and shopDisney.com website will be a one-stop destination for all things Disney, including Disney Parks merchandise.
The shopDisney.com website and app will include items from Disneyland, Disney World, and Disney Cruise Line in addition to other Disney, Pixar, Star Wars, Marvel, and more merchandise.
The new one-stop location will also offer options for personalized merchandise, gear, and t-shirts. Learn about some of the personalization options here.
For Disney World guests and shoppers, My Disney Experience will continue to offer special shopping features such as the product availability map or the ability to ship select merchandise to you home when ordered through the My Disney Experience. Annual Passholders and Disney Vacation Club Members will continue to receive eligible discounts when shopping from My Disney Experience.
When you are looking for merchandise from a Disney Park or on shopDisney.com, Disney recommends one of two options:
- Push the “Shop” button at the bottom of the shopDisney app and look for the “Disney Parks” category, or
- Look for the “Parks” tab on the main page of shopDisney.com.
Have you shopped from either the Shop Disney Parks app or shopDisney.com? Let us know in the comments!
Are you a shopper? Want to see what other new merchandise is in the Disney parks, or coming soon? Take a look at these posts:
- New Magic Kingdom Collage Loungefly Backpack and Wallet
- Disney Announces More Designer Ears Release Dates
- Rainbow Unicorn and Toy Story Pals Feature on New Loungefly and Harveys Bags
- NBA Experience Shop Now Open in Disney Springs!
- Mark Your Calendar: Global Launch for Star Wars and Frozen II Merchandise Set for October 4, 2019
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It was doomed, because it didn’t live up to its promise…and at least “shopDisney” is not trying to make the same promise.
The idea was that one could use the app to buy merchandise that was otherwise exclusive to the parks, merch that wouldn’t appear in either Disney Stores nor licensed to major retailers like, say, Target.
But then they held it all back. More and more you would see “can only be purchased in the parks” until, basically that was true for everything you saw if it wasn’t an item also available in the Disney Store’s app.
The promise was broken. The idea that for those of us who have logistical reasons why we can’t go to a Disney park every season but might still get some of the merch that interested us has been taken away. We don’t count. Gotta go to the parks, and that’s that.
So at least the app that hinted that things would be different is gone, and no promises made. What they sell you online, they sell you, but what is behind the gateway of what the parks sell to the park guests remains hidden from the outside world forever.
That’s a brilliant and successful marketing strategy. The Masters golf tournament does the same thing. You can only get Masters merchandise on-site during the tournament. And they sell almost $800,000 of stuff an hour during the week.
And saying “what is behind the gateway of what the parks sell to the park guests remains hidden from the outside world forever“ is a little over dramatic. Have you ever heard of eBay or garage sales? The stuff is everywhere.