BURBANK, CALIF. (February 12, 2013)-Disney announced today the launch of the “Journey to Oz Balloon Tour,” sponsored by leading multichannel retailer HSN and IMAX Corporation, in support of its upcoming fantastical adventure “Oz The Great and Powerful,” opening in U.S. theaters and IMAX® on March 8, 2013. The colorful, “Oz The Great and Powerful”-emblazoned hot-air balloon began its tour this morning from the Walt Disney Studios lot in Burbank, Calif.
Stops for the “Journey to Oz Balloon Tour” to date include:
— “Oz The Great and Powerful” premiere at the El Capitan Theatre in Hollywood (February 13)
— Disneyland Resort in Anaheim, Calif. (February 17)
— Daytona International Speedway in Daytona Beach, Fla. (February 20)
— Central Park in New York City (March 5 & 6)
On February 15, the “Journey to Oz Balloon Tour” app will go live on the official Facebook page for the film (facebook.com/OzTheGreatAndPowerful). Starting then, fans will have the opportunity to unlock screenings in cities near them. Users will vote by Tweeting with a custom hashtag for their city (e.g. #DisneyOzSeattle) or by sharing on Facebook.
“Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot-fame and fortune are his for the taking-that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity-and even a bit of wizardry-Oscar transforms himself not only into the great wizard but into a better man as well.
“Oz The Great and Powerful” is produced by Joe Roth, with screen story by Mitchell Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire. Grant Curtis, Palak Patel, Josh Donen and Philip Steuer are serving as executive producers.
Trending Now
TSA just banned an essential travel item from checked luggage!
Believe it or not, it is possible to make a day at EPCOT even better!
Don't forget about this change coming up for Disney World hotel guests!
Six Flags has just announced that they're CLOSING on of their theme parks entirely this...
If you adore Butterbeer from Harry Potter as much as we do, these TWO new...
These Disneyland attractions will be closed for part of or all of May.
Each week, we search high and low for the best Disney deals on Amazon. Wanna...
We're sharing the hottest deals on LEGO sets on Amazon!
Need a new Disney tee? Get to Amazon NOW!
Only true Disney adults are packing these items for their Disney World trips!
By unanimous vote, the proposed Sunshine Corridor study is now fully funded.
The best upgrades available for Disney Cruise Line Passengers.
Epic Universe is amazing…but it does have a couple of flaws.
Here are a couple of things you'll want to get yourself because every Disney Adult...
We spotted three brand-new Disney Loungefly bags online, and one of them is already selling...
Every Disney adult is going to Amazon to buy their Disney park day shoes!
Let's talk about why every Disney Adult is buying an Oura Ring from Target right...
Many Disney guests don't realize they're breaking these rules.
These might be weird buys, but we aren't kidding when we say you'll need them...
A Universal x Minecraft experience is HERE!